YITH Automatic Role Changer for WooCommerce Premium lets you automatically assign, switch, or remove user roles based on purchases and customer behavior. Create smart rules to reward loyal buyers, segment customers, and unlock exclusive pricing or content without manual work.
- Automate role changes after specific product or category purchases
- Assign roles based on total spend, order count, or lifetime value
- Trigger role updates on order status (completed, processing, etc.)
- Set start and end dates for time-limited roles and promotions
- Create multiple rules with AND/OR conditions for fine control
- Instant role switch on checkout or after order completion
- Support for variable products and product bundles
- Exclude products, categories, or user roles from rules
- Grant access to member-only products, prices, or content
- Combine with coupons or discounts for VIP tiers and clubs
- Show custom messages when a role is added or changed
- Log every role change with detailed rule tracking
- Bulk apply rules to past orders to update existing customers
- Compatible with WooCommerce memberships and dynamic pricing
- Developer-friendly hooks and filters for custom workflows