WPC Price by User Role for WooCommerce (Premium) lets you set custom prices, discounts, and visibility rules based on user roles. Tailor pricing for wholesalers, members, B2B clients, or VIPs, automate role-based price display, and boost conversions with targeted offers—all fully compatible with WooCommerce.
- Set different prices per product for specific user roles
- Global, category-level, and product-level role pricing
- Fixed, percentage, or dynamic discount types
- Show/hide prices for non-logged-in users
- Replace price with custom text or call-to-action
- Hide “Add to cart” or disable purchasing by role
- Schedule time-limited role-based deals
- Bulk edit prices and discounts for faster setup
- Support for variable and grouped products
- Compatible with coupons and sale prices with priority rules
- Tax display and rounding controls per role
- Frontend price suffixes and custom messages by role
- Works with popular membership and user role plugins
- Import/export settings for easy migration
- Lightweight, translation-ready, and developer-friendly hooks