WooCommerce Segment.com Connector is a lightweight WordPress plugin that sends your WooCommerce store data to Segment in real time. Track orders, customers, products, and events with clean schemas, power your marketing stack, and unlock actionable analytics across tools like GA4, Mixpanel, Amplitude, Klaviyo, and more—without custom code.
- One-click Segment integration for WooCommerce
- Real-time tracking of page, product, cart, checkout, and order events
- Automatic Identify calls for registered and guest customers
- Track standard eCommerce events: Product Viewed, Added to Cart, Checkout Started, Order Completed
- Enhanced order data: revenue, taxes, discounts, coupons, shipping, and line items
- Clean product properties: SKU, ID, name, categories, brand, variant, price, and quantity
- Supports GA4, Mixpanel, Amplitude, Heap, and other Segment destinations
- Works with guest checkout and logged-in users
- Client-side and server-side event options for reliability
- GDPR-friendly with consent and opt-out support
- No coding required; quick setup in minutes
- Compatible with popular WooCommerce themes and plugins
- Customizable event mappings and trait enrichment
- Supports subscriptions and refunds event tracking
- Lightweight, performance-focused, and scalable for high-traffic stores