Thrive Optimize is a fast, conversion-focused A/B testing add-on for Thrive Theme Builder and Thrive Architect. It lets you split test landing pages, headlines, layouts, and calls-to-action without code, then auto-applies the winning variant to boost conversions. Built for WordPress, it’s lightweight, easy to use, and designed for marketers who want data-driven growth.
- True A/B and multivariate page testing inside WordPress
- One-click setup from Thrive Architect editor
- Visual editing with no code or shortcodes
- Automatic winner selection based on your goal
- Test headlines, images, buttons, forms, and sections
- Custom conversion goals: opt-ins, sales, clicks, visits
- Real-time stats: conversions, rate, improvement, chance to win
- Traffic allocation control: even split or weighted
- Unlimited tests and variations on any page
- Fast CDN image optimization and clean code output
- Works with Thrive Theme Builder and most WP themes
- Integrates with top email and CRM tools
- GDPR-friendly with consent options
- Clone, pause, and resume tests without data loss
- Mobile-responsive testing and previews